Market- Readiness Audit
Project scope
Categories
Communications Market research Marketing strategySkills
tourismAnalysis of visitor-ready, market-ready, and export-ready tourism businesses for Prince George.
In a grid-format go through Destination B.C. and Destination Canada's market-readiness criteria and evaluate and rank accordingly into three categories based on a supplied list of tourism businesses in Prince George.
From the analysis then export a report on % of visitor, market, and export-ready businesses for Tourism Prince George.
About the company
A stakeholder model has been adopted by the Tourism Prince George Board of Directors which means that all tourism businesses and organizations in the Prince George region are automatically stakeholders without having to pay a membership fee. A variety of partnership programs are in the development stage which will allow stakeholders to take advantage of leveraged opportunities to promote their businesses and increase tourism activity.
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