Marketing Plan

Open
ServiceNext Inc.
Regina, Saskatchewan, Canada
Project
Academic experience
50 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Operations Competitive analysis Market expansion Sales strategy
Skills
customer service customer experience improvement feasibility studies competitive analysis strategic planning market potential revenue stream risk analysis revenue analysis market research
Details

To conduct a strategic plan outlining new revenue opportunities and practical steps for implementation, thorough market research, and strategic analysis to address specific challenges and opportunities within ServiceNest Inc., ultimately resulting in enhanced customer satisfaction, increased revenue, new market creation, and competitive advantage in the on-demand home services marketplace.



Deliverables
  1. Customer Research and Analysis:
  • Task: Conduct comprehensive market research to gather insights on current customer needs, preferences, and pain points in the home services marketplace.
  • Deliverable: A detailed customer insights report highlighting key findings and actionable recommendations to improve customer experience and satisfaction.
  1. Revenue Stream Analysis:
  • Task: Analyze existing revenue streams of ServiceNest Inc. to identify strengths, weaknesses, and areas for potential growth.
  • Deliverable: A revenue analysis report with insights on current revenue channels and suggestions for optimization and expansion.
  1. Market Segmentation and Expansion:
  • Task: Investigate potential new market segments for home services and develop strategies for market entry.
  • Deliverable: A market segmentation and expansion plan detailing target segments, entry strategies, and engagement tactics.
  1. Feasibility Study for New Services:
  • Task: Evaluate the feasibility of new business ideas or service offerings, including market potential, competitive landscape, and risk assessments.
  • Deliverable: A feasibility study report with recommendations on the viability and implementation of new services.
  1. Trend and Competitive Analysis:
  • Task: Analyze current industry trends and competitive threats within the home services sector.
  • Deliverable: A trend and competitive analysis report with strategic recommendations to stay ahead of competitors and leverage emerging opportunities.
  1. Strategic Recommendations Presentation:
  • Task: Summarize key findings, insights, and recommendations in a concise and compelling presentation.
  • Deliverable: A 10-15 minute presentation to ServiceNest Inc. stakeholders, highlighting the project’s key outcomes and strategic recommendations.

Deliverables:

  1. Customer Insights Report:
  • A detailed document outlining customer research findings, analysis, and actionable recommendations for enhancing customer satisfaction.
  1. Revenue Analysis Report:
  • A comprehensive report analyzing existing revenue streams and identifying opportunities for growth and optimization.
  1. Market Segmentation and Expansion Plan:
  • A strategic plan detailing potential new market segments, entry strategies, and engagement tactics for expanding ServiceNest Inc.’s reach.
  1. Feasibility Study Report:
  • A thorough feasibility report evaluating the potential success of new business ideas or services, with recommendations for next steps.
  1. Trend and Competitive Analysis Report:
  • An in-depth report analyzing industry trends and competitive threats, with strategic recommendations for maintaining a competitive edge.
  1. Strategic Recommendations Presentation:
  • A polished, 10-15 minute presentation summarizing key findings, insights, and recommendations from the project, designed for ServiceNest Inc. stakeholders.


Mentorship

Dedicated Project Mentor:

  • A dedicated project mentor from ServiceNest Inc. will be assigned to guide and support the learners throughout the project. The mentor will provide regular check-ins, feedback, and advice to ensure the learners are on track and addressing the project goals effectively.

Regular Check-In Meetings:

  • Weekly or bi-weekly check-in meetings will be scheduled to discuss progress, address any challenges, and provide guidance on next steps. These meetings will facilitate open communication and ensure alignment with project objectives.

Access to Subject Matter Experts:

  • Learners will have access to subject matter experts within ServiceNest Inc. who can provide insights and answer specific questions related to market analysis, customer insights, revenue growth strategies, and more.

Collaboration Tools:

  • Access to collaboration tools (e.g., project management software, communication platforms) will be provided to facilitate teamwork, document sharing, and communication among the learners and with ServiceNest Inc. staff.

Feedback and Review Sessions:

  • Regular feedback and review sessions will be conducted to assess the progress of the project and provide constructive feedback. These sessions will help learners refine their work and ensure alignment with project goals.

Workshops and Training Sessions:

  • Workshops or training sessions on specific topics (e.g., market research methodologies, data analysis techniques) will be organized to equip learners with the necessary skills and knowledge to complete the project successfully


Supported causes
Industry, innovation and infrastructure

About the company

ServiceNext Inc. creates a marketplace that connects homeowners with vetted professionals for on-demand home services, such as cleaning, repairs, and maintenance. The platform aims to provide a seamless and reliable way for homeowners to access high-quality services while offering professionals a steady stream of job opportunities