Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Marketing Plan

To conduct a strategic plan outlining new revenue opportunities and practical steps for implementation, thorough market research, and strategic analysis to address specific challenges and opportunities within ServiceNest Inc., ultimately resulting in enhanced customer satisfaction, increased revenue, new market creation, and competitive advantage in the on-demand home services marketplace.

Strategic Management Plan

We are looking to gain a better understanding of our target market to make sure there is a need and demand for our product. This will allow us to determine if we are targeting the right segments to be as profitable as possible. We hope to ensure that we are offering the appropriate elective benefits and using our marketing budget in the most effective ways. Tasks: Assess the size of our market with metrics such as sales data and number of manufacturers, and compare them to the size of our customer base to determine our market share and how many potential customers we could obtain. Analyze our current offerings and the positioning of our brand. Create a survey and interview questions for empirical interviews to be conducted by our company’s management to gain feedback on our brand, products, and services. Analyze survey and interview results to create recommendations on how to improve our positioning, branding and products/services.

Social Media Engagement Enhancement Plan

ServiceNext Inc. is looking to enhance its social media presence to better engage with its target audience and increase brand awareness. The current challenge is the lack of a cohesive strategy that effectively utilizes various social media platforms to reach and interact with potential customers. The goal of this project is to develop a comprehensive social media strategy plan that aligns with ServiceNext Inc.'s brand values and marketing objectives. This plan should identify key platforms, propose content types, and suggest engagement tactics that can be implemented to foster a stronger online community. By leveraging classroom knowledge of digital marketing and social media analytics, learners will have the opportunity to apply theoretical concepts to a real-world scenario, ultimately crafting a strategy that can be executed by ServiceNext Inc.'s marketing team.