About Gloria International

Gloria International is a premium fashion brand managing multiple labels, catering to both B2C and B2B markets. Our brand thrives on digital engagement, and we want to revamp our social media and email marketing strategies to attract and convert more customers effectively.

We are looking for students to analyze, optimize, and create compelling digital content that aligns with our brand's vision, mission, and market positioning.

What is the main goal for this project?

The goal of this project is to enhance our digital marketing strategy by refining our social media and email marketing content. Students will:

1. Analyze Our Current Digital Content

• Review our existing social media posts, email campaigns, and engagement metrics.
• Identify strengths, weaknesses, and areas for improvement.

1. Conduct Research on Digital Marketing Best Practices

• Study trends in fashion marketing and social media engagement.
• Explore effective email marketing strategies tailored to our audience.

1. Develop and Propose New Content

• Create engaging and high-quality social media posts (graphics, captions, hashtags).
• Design effective email marketing templates for promotions and engagement.
• Align content with our brand’s luxury aesthetic and customer expectations.

1. Optimize Content for Engagement & Conversion

• Implement strategies for higher click-through rates, improved engagement, and better brand positioning.
• Recommend content formats we are not currently using (e.g., video, carousel posts, interactive content).

Bonus steps could include:

✅ Testing different content formats and refining designs based on audience feedback.

✅ Running A/B testing on email subject lines and social media creatives.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should:

✔ Understand our brand’s products, audience, and digital marketing goals

✔ Analyze and critique existing digital content

✔ Research and apply digital marketing best practices

✔ Propose new content strategies and creative assets for social media & email marketing

✔ Recommend ways to improve engagement and conversion rates

Bonus steps:

✔ A/B testing and refining content based on performance data

Final Deliverables

📌 A final report with insights, recommendations, and new content proposals

📌 A 10-minute presentation summarizing findings and strategy improvements

📌 A set of designed social media posts and email templates ready for implementation

How will we support learners in completing the project?

Students will receive direct mentorship from our team, including:

🔹 Access to our current digital content and marketing strategy

🔹 Customer insights and branding guidelines

🔹 Feedback on content ideas and iterations

🔹 Opportunities to test content effectiveness with real audiences

This project is ideal for students in digital marketing, social media strategy, and content creation, providing hands-on experience in optimizing a real-world fashion brand’s digital presence.