Revamping a Fashion Website

About COCHIC COCHIC is a premium fashion brand that offers a curated selection of high-end apparel and accessories. Our goal is to provide a seamless and luxurious shopping experience for our customers. We use Shopify as our e-commerce platform and are looking to revamp our website to align with the expectations of a high-end fashion audience. What is the main goal for this project? We aim to update and revamp our existing Shopify website to create a premium, high-end shopping experience. The new design should focus on luxury aesthetics, intuitive navigation, and enhanced user experience (UX/UI) to attract and retain customers. Students will work on the redesign and optimization of our Shopify website, ensuring it reflects the elegance of our brand while remaining easy to maintain. This will involve: UX/UI Research & Design: Understanding luxury fashion website trends and best practices. Conducting a needs analysis to define user expectations. Creating wireframes and mockups using tools like Figma or Notion (bonus). Shopify Development & Customization: Customizing a Shopify theme or developing a new layout that aligns with a high-end brand aesthetic. Implementing improved navigation, product categorization, and checkout experience . Ensuring mobile responsiveness and fast page speeds. Content Strategy & Visual Enhancements: Enhancing product display, imagery, and descriptions to reflect a premium shopping experience. Optimizing SEO for fashion-related searches. Website Testing & Optimization: Testing prototypes with customers and stakeholders to gather feedback. Refining UI/UX based on usability testing results. Ensuring accessibility and seamless user interactions.

Paid & Organic Ad Campaigns

About Gloria International Gloria International is a premium fashion brand managing multiple labels, catering to both B2C and B2B markets . To strengthen our digital marketing efforts, we seek to optimize and execute paid ad campaigns on Meta Ads (Facebook & Instagram) and Google Ads . This project provides an opportunity for students to apply their knowledge in digital advertising, campaign management, and performance optimization in a real-world setting. What is the main goal for this project? The goal of this project is to optimize and execute targeted Meta and Google Ads campaigns to increase brand awareness, engagement, and conversion rates. Students will focus on: Analyzing & Optimizing Existing Ad Campaigns Reviewing past ad performance on Meta and Google Ads . Identifying key strengths, weaknesses, and areas for improvement . Developing & Implementing New Paid Ad Campaigns Creating high-performing ad creatives and copy tailored to specific audience segments. Setting up and managing Meta and Google Ads campaigns (audience targeting, bidding strategies, A/B testing). Ensuring alignment between ad creative, messaging, and brand identity . Monitoring & Adjusting Ad Performance Tracking key performance indicators (KPIs) such as CPC, CTR, and ROAS. Adjusting targeting, budget allocation, and creatives based on data insights. Preparing optimization recommendations for future ad campaigns.

PLIIO Market Expansion Strategy

Gloria International Inc seeks to enhance the market presence of its patented storage and folder accessory, PLIIO, in Canada and the United States. The project involves developing a strategic plan to position PLIIO as a leader in the storage and organization accessories market. Learners will conduct a comprehensive competitive landscape analysis to understand the market dynamics and identify key competitors. The project will also involve crafting a market expansion strategy that targets both individual consumers and business clients. By leveraging data-driven insights, the project aims to identify potential clients and propose effective penetration strategies to increase PLIIO's market adoption.

Pricing Strategy for B2B & B2C Markets

About Gloria International Gloria International is a premium fashion brand managing multiple labels and serving both B2B (wholesale buyers) and B2C (direct-to-consumer) markets . We want to develop a structured pricing model that effectively differentiates between our B2B and B2C customers while maximizing revenue and competitiveness. This project provides an opportunity for students to work with real-world pricing strategies, market research, and data analysis to develop a pricing structure tailored to our business objectives. What is the main goal for this project? The goal of this project is to analyze, develop, and test pricing models for different product categories within our B2B and B2C markets. Students will conduct market research, competitive analysis, and pricing simulations to determine the optimal pricing strategy for our fashion products. To accomplish this, students will: Conduct Research & Data Analysis Assess cost structures, target customers, revenue goals, and business objectives . Research industry pricing trends and competitor pricing strategies in both B2B and B2C sectors. Evaluate & Develop Pricing Models Explore volume-based discounts, tiered pricing, and premium pricing models for B2B. Compare psychological pricing, value-based pricing, and dynamic pricing models for B2C. Assess how pricing impacts customer perception, profitability, and market positioning . Validate Pricing Models with Real-World Testing Conduct customer surveys, focus groups, and/or interviews to gather feedback on different pricing structures. Run A/B tests with landing pages or online ads to compare conversion rates with different pricing approaches. Recommend the Best Pricing Strategy Use research findings and test results to present a data-driven pricing recommendation for both B2B and B2C markets. Provide a scalable pricing strategy that can adapt to market shifts and customer behavior .