About Gloria International

Gloria International is a premium fashion brand managing multiple labels, catering to both B2C and B2B markets. To strengthen our digital marketing efforts, we seek to optimize and execute paid ad campaigns on Meta Ads (Facebook & Instagram) and Google Ads.

This project provides an opportunity for students to apply their knowledge in digital advertising, campaign management, and performance optimization in a real-world setting.

What is the main goal for this project?

The goal of this project is to optimize and execute targeted Meta and Google Ads campaigns to increase brand awareness, engagement, and conversion rates. Students will focus on:

1. Analyzing & Optimizing Existing Ad Campaigns

• Reviewing past ad performance on Meta and Google Ads.
• Identifying key strengths, weaknesses, and areas for improvement.

1. Developing & Implementing New Paid Ad Campaigns

• Creating high-performing ad creatives and copy tailored to specific audience segments.
• Setting up and managing Meta and Google Ads campaigns (audience targeting, bidding strategies, A/B testing).
• Ensuring alignment between ad creative, messaging, and brand identity.

1. Monitoring & Adjusting Ad Performance

• Tracking key performance indicators (KPIs) such as CPC, CTR, and ROAS.
• Adjusting targeting, budget allocation, and creatives based on data insights.
• Preparing optimization recommendations for future ad campaigns.

Project Scope and Expectations

What tasks will learners need to complete?

By the end of the project, students should:

✔ Analyze and evaluate past Meta and Google Ads performance

✔ Develop optimized ad creatives and campaign strategies

✔ Launch and manage targeted ad campaigns

✔ Monitor ad performance and make data-driven optimizations

✔ Provide a final report with key insights and recommendations

Final Deliverables

📌 A digital marketing report summarizing campaign performance, insights, and recommendations.

📌 A set of optimized Meta & Google Ads campaigns ready for execution.

📌 A 10-minute presentation showcasing findings, ad creatives, and optimization strategies.

How will you support learners in completing the project?

Employer Commitment:

We are committed to providing a minimum of 5 hours of mentorship per team, including:

🔹 Direct access to our marketing team for guidance on ad strategy and campaign execution.

🔹 Feedback on ad creatives, audience targeting, and performance tracking.

🔹 Insights into our past campaigns, brand positioning, and customer demographics.

Mentorship & Communication:

Regular Communication:

• Students will have access to our contact for quick questions and feedback.

Scheduled Meetings:

• Bi-weekly check-ins via Zoom or Google Meet to discuss project progress and provide feedback.

Resources Provided:

• Past ad campaign data and performance reports for analysis.
• Brand guidelines & target audience insights to align ad creatives with our vision.
• Access to our Meta and Google Ads accounts (view/edit permissions for learning purposes).

Benefits for Students:

Gain hands-on experience managing paid ad campaigns for a real-world brand.

Develop expertise in Meta Ads, Google Ads, A/B testing, and performance optimization.

Work with a fashion brand and understand industry-specific marketing strategies.

Opportunity to network with professionals and add a real marketing case study to their portfolio.