AumOui Lifestyle Essentials, Inc. aims to strengthen its customer acquisition and retention strategies to boost its market presence and foster brand loyalty. The project focuses on analysing current customer engagement practices and identifying areas for improvement. Learners will conduct market research to understand customer preferences and behaviours, and evaluate the effectiveness of existing marketing campaigns. The goal is to develop innovative strategies that align with AumOui's brand values and appeal to its target audience. By applying classroom knowledge of marketing principles and consumer behaviour, learners will gain practical experience in crafting actionable plans that can enhance customer satisfaction and loyalty.

- Analyse current customer engagement and retention strategies.

- Conduct market research to identify customer preferences and behaviours.

- Evaluate the effectiveness of existing marketing campaigns.

- Develop innovative strategies to improve customer acquisition and retention.

The project deliverables will include a comprehensive report detailing the findings from the market research and analysis. Learners will also present a strategic plan with actionable recommendations for enhancing customer engagement and retention. Additionally, a presentation summarizing key insights and proposed strategies will be prepared for AumOui's management team.

- Comprehensive report on market research findings and analysis.

- Strategic plan with actionable recommendations to streamline and optimise the processes. 

- Research and recommend new technologies and systems that can be implemented to enhance efficiency and effectiveness, including a step-by-step timeline and schedule/calendar for these recommendations to be implemented by the company.

- Presentation summarising key insights and proposed strategies.

In these ways, AumOui will be in a position to utilise the findings of the learners and their plan will have real-world application and effective outcomes.