Capilano University
Capilano University
Log in Sign up

Cybersecurity Marketing Trends Review (2025) + 2026 Outlook

Open Opened on September 8, 2025
Main contact
CyberBridge Marketing
CyberBridge Marketing
London, Ontario, Canada
Lauren Dietrich
Lauren Dietrich
She / Her
Founder
(10)
6
Portals
(3)
View all
Project
60 hours per learner
Learner
Canada
Intermediate level

Project scope

Categories
Digital marketing Marketing analytics Marketing strategy Market research Search engine optimization
Skills
thought leadership marketing cyber security research search engine optimization content marketing
Details

Project overview

Students will analyze cybersecurity marketing trends that emerged/stayed consistent throughout 2025 so far, highlight standout company examples, and forecast 2026 trends. The work ends with a public facing, SEO-optimized blog post that can be used on CyberBridge's website as well as an executive report that will be used internally.


Objectives

  • Identify 2025 marketing trends in cybersecurity and MSP/MSSP markets. Look at what is new this year, what was trending in previous years but has stayed strong, and what used to work but doesn't anymore.
  • Showcase 6–8 best-in-class campaigns from cybersecurity brands and MSPs with clear β€œwhy it worked.”
  • Forecast 5–7 trends for 2026 with stats, research, etc. to back them up.
  • Produce practical guidance for companies looking to capitalize on these opportunities in 2026.


Deliverables

Project Outcomes

  • A public-facing, SEO-optimized blog post ready to publish on CyberBridge’s website.
  • An executive report for internal use that provides deeper analysis, clear takeaways, and actionable recommendations for 2026.
  • A library of examples (6–8 company campaigns) with lessons learned that can be referenced in future client work.
  • A trend forecast for 2026 backed by research and data, positioning CyberBridge as a thought leader in the cybersecurity marketing space.

Deliverables

  1. Research Summary – Organized notes and references highlighting 2025 trends, persistent patterns, and tactics that have lost traction.
  2. Case Study Collection – 6–8 one-page profiles of standout campaigns with explanation of why they were successful.
  3. 2026 Trend Forecast – 5–7 detailed predictions with supporting data and suggested actions.
  4. SEO-Optimized Blog Post – 1,200–1,500 words, written for a broad professional audience, incorporating keywords for search visibility.
  5. Executive Report – 8–10 pages (or slide deck equivalent) summarizing findings, case studies, and forecasts in a strategic, internal-use format.


Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://cyberbridgemarketing.com
London, Ontario, Canada
0 - 1 employees
Marketing & advertising
Representation
Small Business Women-Owned

Cybersecurity is a highly complex field, making it challenging to communicate cybersecurity services and solutions in a way everyone can understand.

At CyberBridge, our mission is to transform intricate cybersecurity concepts into clear, actionable marketing strategies that drive meaningful growth.