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Lauren Dietrich
Lauren Dietrich
Founder - She / Her
(10)
6
Bio

With most of Lauren’s marketing career rooted in the cybersecurity space and a recognition that there was a need for specialized cybersecurity marketing services, she launched CyberBridge Marketing. Lauren excels at building brand awareness and driving business objectives through unique, resource-efficient marketing strategies. Her passion for marketing stems from a love of blending creativity with analytical thinking, allowing her to approach challenges from strategic and imaginative angles.

Lauren holds a Marketing Diploma and a Business Administration – Marketing Advanced Diploma from the Lawrence Kinlin School of Business. Lauren is also a part-time professor at Fanshawe College within the Lawrence Kinlin School of Business. She is currently pursuing her Executive Masters of Business Administration (EMBA) through University of Fredericton. Lauren is known for her experience across all facets of marketing and her dedication to advancing industry knowledge in both her professional and academic roles.

Companies
Categories
Advertising Lead generation Marketing analytics Market research Search engine optimization

Socials

Latest feedback

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Muhammad Bilal
He / Him
Learner
March 27, 2025
Project feedback
The instructions provided for this project were clear and well-structured, making it easy to understand the objectives and deliverables. Whenever I needed assistance or clarification, I felt confident reaching out, as the team was always responsive and approachable. Setting up meetings was straightforward and efficient, thanks to the tools and processes in place, which ensured smooth communication and collaboration. Overall, the combination of clear guidance, accessible support, and an organized workflow created a positive and productive environment, allowing me to complete the project successfully. Thank you for fostering such a collaborative and supportive workplace!
Riipen Level UP 🚀
Level UP: February 2025
Riipen Level UP 🚀
CyberBridge Marketing
Conference Prioritization Strategy for 2025
CyberBridge Marketing
Christina Tran
She / Her
Learner
March 31, 2025
Project feedback
Lauren is incredibly helpful in showing clear expectations and providing support!
Riipen Level UP 🚀
Level UP: February 2025
Riipen Level UP 🚀
CyberBridge Marketing
Optimizing SEO & Content Strategy for CyberBridge Marketing
CyberBridge Marketing
Senthuran Sritharan
Learner
April 1, 2025
Project feedback
Working with CyberBridge Marketing was an incredibly valuable and professional experience. The expectations were clearly communicated from the beginning of the project, and the team provided supportive guidance while still encouraging independent thinking and ownership of the deliverables. I appreciated how the company truly values strategic thinking and aligns the project objectives with real business goals. This wasn’t just a theoretical exercise—I had the opportunity to analyze real cybersecurity conferences, consider ROI, and propose recommendations that could directly influence the company’s 2025 event strategy. CyberBridge also made an effort to integrate me into the context of their mission, making it easy to understand how my work fit into the broader business strategy. The collaboration helped me grow my understanding of how marketing intersects with the cybersecurity industry, especially for MSSPs and small service providers. It also enhanced my skills in stakeholder analysis, budgeting, and professional communication — all while working with a responsive and thoughtful team. I’m grateful for the opportunity to contribute to CyberBridge Marketing’s growth strategy, and I would recommend them as a host company to other Level UP participants looking to gain real-world experience in both cybersecurity and marketing strategy.
Riipen Level UP 🚀
Level UP: February 2025
Riipen Level UP 🚀
CyberBridge Marketing
Conference Prioritization Strategy for 2025
CyberBridge Marketing

Achievements

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Level UP Project Facilitator
Issued by Level UP July 2025 Cohort
Awarded for successfully facilitating a Level UP project in collaboration with Riipen, demonstrating commitment to student mentorship and experiential learning.
Aug 29, 2025
Level UP Community Builder
Issued by Level UP: February 2025
Awarded for providing feedback at the end of a Level UP project.
Mar 27, 2025
Communicator
Issued by Riipen
The Communicator achievement is awarded to employers who demonstrate high levels of communication with teams, resulting in better project outcomes.
Mar 20, 2025

Recent projects

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CyberBridge Marketing
CyberBridge Marketing
London, Ontario, Canada

MSP Marketing 101: Strategies to Stand Out in a Crowded IT Services Market

Create an SEO-optimized pillar blog post on Managed Service Provider (MSP) marketing strategies. This should be supported by an internal research document that outlines core concepts, trends, and insights to guide CyberBridge Marketing's future MSP content and sales conversations.

Matches 1
Category Digital marketing + 2
Open
CyberBridge Marketing
CyberBridge Marketing
London, Ontario, Canada

Cybersecurity Marketing Trends Review (2025) + 2026 Outlook

Project overview Students will analyze cybersecurity marketing trends that emerged/stayed consistent throughout 2025 so far, highlight standout company examples, and forecast 2026 trends. The work ends with a public facing, SEO-optimized blog post that can be used on CyberBridge's website as well as an executive report that will be used internally. Objectives Identify 2025 marketing trends in cybersecurity and MSP/MSSP markets. Look at what is new this year, what was trending in previous years but has stayed strong, and what used to work but doesn't anymore. Showcase 6–8 best-in-class campaigns from cybersecurity brands and MSPs with clear “why it worked.” Forecast 5–7 trends for 2026 with stats, research, etc. to back them up. Produce practical guidance for companies looking to capitalize on these opportunities in 2026.

Matches 0
Category Market research + 4
Open
CyberBridge Marketing
CyberBridge Marketing
London, Ontario, Canada

Website Security Assessment for CyberBridge Marketing

CyberBridge Marketing, a company specializing in marketing services for cybersecurity firms, seeks to enhance its credibility by ensuring its own security practices are robust. This project will focus on identifying and mitigating key security risks across CyberBridge Marketing’s website, data handling practices, and communication channels .

Matches 1
Category Information technology + 1
Closed
CyberBridge Marketing
CyberBridge Marketing
London, Ontario, Canada

CyberBridge Marketing Brand Identity Guide

CyberBridge Marketing seeks to establish a cohesive and professional brand identity that accurately reflects its values and mission. The goal of this project is to create a comprehensive brand identity guide that defines both the visual and verbal elements of the brand. This guide will serve as an internal reference for employees and as a template for future client projects. The project involves analyzing the current brand elements, researching industry best practices, and developing a consistent brand narrative. The team will focus on creating guidelines for logo usage, color schemes, typography, imagery, and tone of voice. By completing this project, learners will apply their classroom knowledge of marketing, design, and communication to a real-world scenario, enhancing their skills in brand development and strategic thinking.

Matches 0
Category Graphic design + 4
Closed