We want to better understand the market for Algaecides by examining the different applications, manufacturers, and consumer behaviors so we can uniquely position ourselves within our industry.

The research will include:

• Target market research on algaecide usage in the United States
• Industry size and market potential
• Competitive landscape: top 5 manufacturers, top 5 distributors
• Usage applications breakdown: algae blooms, water treatment, crop protection, pools/spa, and consumer aquariums
• Strategic positioning of our brand (non-toxic, renewable product) (copper free, chlorine free, peroxide free)
• Consumer behaviors (industrial vs. consumer)

We would like to receive a concise detailed report on the breakdown of the algaecide industry in the U.S.. Ideally the report will contain all the information above along with summaries and charts.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. We will provide feedback along the way.