Mobile App UI / UX Design & Prototype

Our company would like to explore designing a prototype for a native mobile application for our customers at Green Water Labs (greenwaterlabs.com). We currently have had over 500 monthly subscribers and over 15K customers. This app will be a resource for aquarium owners providing tips and tricks, an AI chatbot, and more features to help guide aquarium maintenance for beginner aquarium owners. Tasks may include: . Identifying key features that will assist with aquarium maintenance and how they might translate to a mobile application. Things like tracking water changes, monitoring water quality, etc. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is a great way to showcase design and functionality. Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Market Research

We want to better understand the market for Algaecides by examining the different applications, manufacturers, and consumer behaviors so we can uniquely position ourselves within our industry. The research will include: Target market research on algaecide usage in the United States Industry size and market potential Competitive landscape: top 5 manufacturers, top 5 distributors Usage applications breakdown: algae blooms, water treatment, crop protection, pools/spa, and consumer aquariums Strategic positioning of our brand (non-toxic, renewable product) (copper free, chlorine free, peroxide free) Consumer behaviors (industrial vs. consumer)