The main goal for the project is to establish a robust SEO foundation for Virtual POCT that can be built upon as the project develops. This will involve several different steps for the learners, including:

- Conducting a comprehensive analysis of the current website and its SEO performance.

- Identifying relevant keywords and optimizing website content accordingly.

- Developing a link-building strategy to increase the website's authority.

- Implementing technical SEO improvements to enhance website performance.

- Creating a content strategy to improve organic search visibility.

By the end of the project, learners should complete the following tasks:

- SEO analysis report with recommendations for improvement.

- Keyword research and optimized website content.

- Link-building strategy and implemented backlinks.

- Technical SEO improvements and website performance report.

Establishing a means to provide new content on the site in the future, something like blog posts or project updates

Final deliverables should include

Establish a Keyword Base for the site that can be carried forward with the business as it continues to grow and the software project enters a phase where it is able to be sold.

- Set up client in a position where they can have someone else take over, or can monitor their SEO ranking themselves with relative ease of understanding.

This project provides hands-on SEO training, enabling students to interact with actual tools and immediately observe the impact of their strategies. They receive guidance from professional digital marketers through Zoom sessions, applying their marketing knowledge to evolving strategies.