Boosting Instagram Engagement through Reels and Post Media Creation

Saige aims to enhance its Instagram presence by increasing user engagement through the creation of compelling reels and post media. The problem at hand is that while Saige has a decent follower base, the engagement rates on posts and reels are not meeting the desired benchmarks. The goal of this project is to develop a series of high-quality, engaging reels and posts that resonate with Saige's target audience. This will involve researching current trends, understanding the brand's voice, and applying creative skills to produce visually appealing and interactive content. The project will allow learners to apply their knowledge of social media marketing, content creation, and audience analysis.