Healing Bus Launch Strategy

We are launching a new experience...the Healing Bus -- an inclusive gathering that is focused on: sharing knowledge of healing practices (think meditation, sound bath, reiki, etc.) demonstration of the healing practices experience of the healing practices Main Goal: To develop a Healing Bus Go To Market Strategy

Community Projects Marketing and Impact Strategy

As we look beyond the uncertainty of the pandemic, we're embracing new strategies to meet the current needs of society. We see opportunity in larger scale deeper impact projects that do more lasting good in the communities we serve than our typical one day events. We are looking for support to plan, introduce and market 3-6 week experience along with our current 1 day event. This will help us build stronger relationships with the communities we serve by developing projects together and working side-by-side as we make a positive difference. Developing strategies to reach sponsors/customers as well community leaders is our priority. Although we are a live, experiential organization, a virtual component to everything we do is a necessity. Effective digital and social is how we'll share the rich content we create of volunteering and doing good while enhancing a brands ethos of responsible business. How to best promote partner brands as a third party is another goal of this project. The main questions we’d like students to help us answer are the following: How do we reach the right contacts and decision makers for our corporate and community partners? How do we leverage our 10 years of fun, volunteer experience for businesses to choose us for larger scale projects? How do we maximize our social reach to benefit us as well as our customers?

Marketing Strategy for Hybrid Live/Virtual Events

We just launched our Discuss Bus a few months before the pandemic started and then we had to park the bus. A learning from the16 month pause was the need for a virtual component to our live experience. About the Discuss Bus... We bring incredible thought leaders together, the go to people in their field, they speak on the latest happenings not only in the community, but our world. Their insights spark passionate, emotional discussions, creating the fuel and connections to drive change from innovative ideas into reality. Our Discuss Bus is a vintage VW Bus, it can go to events, schools, shopping districts, farmers markets, conventions, etc. When we get there we pull out lawn chairs and get the conversation started! To compliment our live/in-person events, we are looking to develop a robust platform to virtually share all the conversations with streaming and archiving opportunities. We create engaging conversations around the country and with diverse audiences. We are looking for recommendations for sharing this content with minimal production costs and efforts. With proof of concept continuing through Q1 of 2022, we are looking for expansion opportunities like regional and national tours, sponsors and licensing beginning in Q2 2022. The main questions we’d like students to help us answer are the following: What are the best tools to capture, create, manage and share conversations and content? How do we determine and find mission aligned corporate sponsors? What financial opportunities can we leverage with our content? Advertising, sponsorship and promotions. How do we maximize our social reach?

Marketing Strategy for New Product Introduction

As we elevate from the pandemic pause we need to leverage our 10 plus years of experience to meet the current needs of society. We are looking for support to develop and introduce a long-term experiences along with our current offeings. This will help us build stronger relationships with the communities we serve. We know we are better together and the best way to forge new and lasting relationships is to work side-by-side on meaningful projects. Developing a strategy to reach potential new markets as well as our digital and social marketing plan to attract inbound attention are our main objectives. The main questions we’d like students to help us answer are the following: How determine and find the right contacts for our corporate and community partners? What are the best tools to manage current relationships and develop new ones? What is an acceptable price point for our new offeings? How do we maximize our social reach?