Marketing Plan - Marketing Mix 2023

nterns - 8 individuals or teams of 2 to 4 students. Courses - 4 Teams to work on this project Our Career Transition Service Firm has the following P's of the Marketing Mix we would like considered for our B2B and b2c offerings: People Because most services are provided by the people and experienced by the people (career coaches, trainers, writers etc..) by their motivation and behavioral characteristics, they make a huge difference in customer satisfaction. Previous students and Prospective students themselves affect the decision of selection of a Career Transition firm for b2c offerings. B2B is a corporate level decision. Product = Processes The procedures, mechanisms and flow of activities . (Ivy, 2007) believed that services are often realized in many steps, mixture of such a number of steps constitutes the service process. Process includes flow of activities like; Teaching/Coaching Methodsetc. Pricing Outplacement prices for b2b are often based on brand equity of the firm.