Business Blogging: Strategies for Effective Content Marketing

Please provide evidence of your relevant experience in the field for which you are applying. We are seeking candidates with demonstrated expertise in this area to ensure the success of our team. Knowledge Acquisition: Students will bring  a deep understanding of the role of blogging in modern marketing, the benefits it offers to businesses, and the various strategies and techniques involved in successful business blogging. Skill Development: Students will have practical skills related to content creation, search engine optimization (SEO), visual content creation, blogging platform setup and customization, promotion, analytics, and monetization. Strategic Thinking: Students will plan and execute a blogging strategy that aligns with business goals, targets the right audience, and drives results. Application of Concepts: Through to the final project of producing at least 5 @1000 word blogs, students will apply the concepts and techniques to develop a comprehensive blogging strategy proposal for a real business. This hands-on experience will allow them to demonstrate their understanding and showcase their ability to create actionable plans for business blogging success. Critical Thinking and Analysis: Students may evaluate different blogging platforms and monetization strategies, and interpret blog performance metrics to make informed decisions and optimize their blogging strategies. Ethical Considerations: Students will not contravene copyright laws, disclosure requirements for sponsored content, and protecting intellectual property rights. They will learn to navigate these considerations responsibly and ethically in their blogging endeavors. Overall, the main objective of the project is to empower students with the knowledge, skills, and strategic mindset needed to leverage blogging as a powerful tool for driving traffic, engaging audiences, and achieving business objectives in the digital age.   HARD GOALS: Here are the summary tasks to achieve to complete the project: (Goals subject to revision upon student feedback) 1.      Pick a platform that you would like to focus on. That could be LinkedIn, Facebook, Instagram, Twitter, Google my business or either of the two websites. 2.     In the Google Drive provided, you'll find a folder titled "ON BOARDING NEW HIRES" containing a document offering a high-level summary of the project. The Drive is structured to accommodate various folders with all necessary project information. HTTPS://DRIVE.GOOGLE.COM/DRIVE/FOLDERS/1I8YIK98HYJJ9SMZNPGAYBC8YGKTCNA4-?USP=SHARING 3.     Assist in developing branding/marketing strategies for Canadian Contractor Services in any of the business silos available. Consult with owner throughout this process to firm up details. 4.     Choose and name any 50 photos or videos in any of the Google Drive folders as per the “Naming Conventions”. This is the data you will copy to your private project folder and use for your creative content. 5. Edit and create 25 short posts as per “Creative Guidelines” using the skillset you bring to the project. You are basically editing this material for the platform you choose to post to.   You will be part of a team, so this doesn’t become too onerous with your school workload.   6. All accepted work will eventually be posted to our YouTube business channel or a multitude of different platforms like YouTube shorts, Twitter, LinkedIn, Instagram, Facebook, Rumble, Blog posts etc. 7. Assist in developing “Posting Procedural Templates” or routines for producing content. 8. Choose work that showcases the best of your skills and creativity for the Riipen terms and condition requirements and submit to the portal. 9. Develop 3 @ 1000 word blogs and 25 short posts for publishing. This milestone will be a team effort.  Save all your work within the Google Drive environment and on your PC for submitting to Riipen at project completion.  • Brainstorming, exploring, and presenting innovative concepts for CCS construction blog .  • Crafting, refining, releasing, and amplifying content.  • Enhancing our blog's layout to showcase featured snippets, enhancing our visibility over rivals on Google. • Marketing fresh articles through ads, emails, social media, and diverse channels to engage and entice new followers. • Championing and enlightening others about various passions, merchandise, or offerings. • Boosting web traffic by employing SEO strategies and relevant keywords. • Extending invitations to fellow bloggers, authorities, or noteworthy figures to contribute to our online marketplace.

Beverage Startup Launch Strategy

Drastic Drinks Inc., a burgeoning beverage startup, is seeking to establish a strong market presence and drive early traction for its innovative drink offerings. The project involves conducting comprehensive literature research to understand current market trends and consumer preferences in the beverage industry. Learners will identify effective platforms for initial sales, focusing on both online and offline channels, and explore potential re-distributors to expand market reach. Additionally, the project requires the creation of engaging social media marketing content aimed at building brand awareness and connecting with target audiences. A well-structured posting schedule will be developed to ensure consistent and strategic online presence. This project provides an opportunity for learners to apply marketing and research skills acquired in the classroom to a real-world business scenario, enhancing their understanding of startup dynamics and digital marketing strategies.

AI Product User Testing

Our company, LABonWEB, is launching a new AI platform for its customers and would like to explore and find user testing insights on our current website. We believe that insights coming out of these experiments will help us design a better product and offer a better experience to our customers. We would like a group of students to conduct user testing scenarios on our product with a handful of current and potential customers of ours and then report the results back to us. Conducting background research on our existing web application. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current product and narrowing down which sections of the product and what scenarios should be tested with the users. Learning about various testing techniques that are currently industry standard and learning how to perform them efficiently and capture feedback well. Conducting user testing scenarios with our product and reporting results back