Arts & Culture in Canada, the US and Globally
We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry locally, nationally and of course globally. The research will include: Target market research Industry size and market potential Competitive landscape Strategic positioning of our brand Economic sector research A New DAEI is owned by a Black woman (she/her) and would like to see how the overall market houses the cultural dance sector, specifically Black arts such as African, Caribbean and various street styles. We must also determine, in comparison to our US counterparts, what the revenue sectors look like for our academy.