Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use? We are thrilled to welcome you to the digital marketing strategy project. Our goal is to develop a comprehensive and innovative digital marketing plan that aligns with our company's objectives and resonates with our target audience. Key Project Objectives: Audience Understanding: Conduct in-depth research to understand our target audience, their preferences, and online behavior. Brand Positioning: Develop a cohesive brand message and positioning strategy that sets us apart in the digital landscape. Multi-Channel Approach: Create a robust digital marketing strategy encompassing various channels such as social media, content marketing, SEO, and email to maximize reach and engagement. Measurable Metrics: Establish key performance indicators (KPIs) to measure the success of our digital marketing efforts and ensure continuous improvement. Innovation and Adaptability: Stay abreast of industry trends and propose innovative ideas to keep our digital presence fresh and relevant. We are seeking creative minds and strategic thinkers who can contribute to the success of this project. If you are passionate about digital marketing and ready to make a significant impact, we encourage you to showcase your skills and ideas during the application process. We look forward to seeing your innovative proposals and collaborating with you to elevate our digital marketing initiatives

Nisarga BioProducts Website Design Project

The goal of this project is to design a website design for Nisarga BioProducts that is optimized for increased traffic and modern design. The website should reflect the company's mission and values of being 100% natural, sustainable, and impactful. The website should also be user friendly and easy to navigate.

Nisarga BioProducts Sustainable Social Media Marketing Project

The objective of this project is to leverage the power of social media marketing to promote Nisarga BioProducts and champion the cause of sustainable living. Through engaging Canva posts, the project aims to visually communicate the unique features and benefits of the product, capturing the attention of the target audience. Simultaneously, the focus extends beyond promotion, as the project is committed to educating and inspiring the community on sustainable living practices. By weaving informative content into the social media strategy, the project strives to foster awareness, encouraging environmentally conscious choices and contributing to a more sustainable future.

UI UX Design & Prototype

Our company would like to explore designing a prototype for a website. We would like a group of students to design a prototype mobile application for our current web based product. This will involve: Conduct background research of existing web application for the product. Identify key areas of our current product and how they might translate to a mobile application. Learn and use various software design tools. We strongly recommend students learn how to use Figma as it is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android.