The theoretical nature of the project made getting started hard on the team, since we were not yet in the real market. They served well as a focus group, to help anticipate how the market would respond to our offering. With some role playing and simulated sales process sessions, we drew out better participation by the team, and better results for our company. Ultimately the animations and webinar tools the team delivered are going to be useful when we do get to market - albeit too late for the team to participate directly.