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Integrated Marketing Communications (IMC) Campaign Pitch
MKTG 43053D
Based on your organizational goals, student teams (3-4 students per team, or "agency") will develop a strategically focused integrated marketing communications campaign for your brand, utilizing effective communication strategies, informed by secondary market research. The company ("client") will work with student teams and the instructor throughout a 14-week semester from January 2025 until April 2025. Teams will present their communication campaign ideas to the company at the end of the project in an agency pitch format.
Integrated Marketing Communications (IMC) Campaign Pitch
MKTG 43053D
Based on your organizational goals, student teams (3-4 students per team, or "agency") will develop a strategically focused integrated marketing communications campaign for your brand, utilizing effective communication strategies, informed by secondary market research. The company ("client") will work with student teams and the instructor throughout a 14-week semester from September 2024 until December 2024. Teams will present their communication campaign ideas to the company at the end of the project in an agency pitch format.
Integrated Marketing Communications (IMC) Campaign Pitch
MKTG 43053D
Based on your organizational goals, student teams (3-4 students per team, or "agency") will develop a strategically focused integrated marketing communications campaign for your brand, utilizing effective communication strategies, informed by secondary market research. The company ("client") will work with student teams and the instructor throughout a 14-week semester from January 2024 until April 2024. Teams will present their communication campaign ideas to the company at the end of the project in an agency pitch format.
Integrated Marketing Communications (IMC) Campaign Pitch
MKTG 43053D (formerly MKTG 31000D)
Based on your organizational goals, student teams (3-4 students per team, or "agency") will develop a strategically focused integrated marketing communications campaign for your brand, utilizing effective communication strategies, informed by secondary market research. The company ("client") will work with student teams and the instructor throughout a 14-week semester from September 2023 until December 2023. Teams will present their communication campaign ideas to the company at the end of the project in an agency pitch format.