Driving Growth: Strategic Marketing Insights for CLICK

The goal of this project is to provide actionable marketing insights and strategies that CLICK Digital Empowerment Inc. can implement to boost visibility, attract new customers, and generate revenue. Students will apply their expertise in market research, branding, and digital marketing to deliver targeted solutions within the available timeframe. Students will engage in the following activities: Conduct focused market research to identify key target audiences and analyze competitors. Develop concise branding recommendations to enhance CLICK’s market positioning. Design a mini-marketing campaign with actionable content ideas and a one-month content calendar. Propose basic performance metrics to measure and track marketing success.