SEO and Social Media Strategy for an Immigration Consultancy Business

Number of individual students required: 2 Here's a project with a twist: Instead of working on our website, (which is focused on solar) you'll be working closely with us to help ensure the success of a tenant in our building who rents office space from our business. We'll be working together to bring a lovable digital neophyte into the 21st century! The website in question is: https://www.delongimmigration.ca/ DeLong Immigration is focused on helping people come to Canada and make this place their "forever home." This includes supporting students with their visa applications through to business investor immigrants. Our team is looking for a social media marketing wizard who can help Larry drive more traffic and improve Larry's SEO positioning. The primary project requirements include: Meet with the end client and ourselves to receive insight into the business and discuss some potential strategies Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure his organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share https://www.facebook.com/DeLongImmigration/ Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated. *We're doing this not just because we want him to make money and keep paying us rent, (that's a given) but because he's actually a really good guy who helps people choose Canada as the country to call home...but sucks at marketing himself.

SEO and Social Media Analyst

BinoBooks is looking for a SEO and social media analyst who can help us deliver impactful content that conveys the BinoBooks brand voice to a wide audience. The primary project requirements include: Keyword analysis to determine relevant search terms to BinoBooks Defining Search Engine Optimisation (SEO) requirements to ensure BinoBooks appears on the first page of Google for relevant keywords Research on social media requirements to increase engagement analytics Competitor SEO analysis Content Calendar Execution: recommendations of timed deployment social media content to drive maximum traffic to our site Working with tools and programs such as Slack, G Suite, Google Analytics, Square/Shopify The expected project outcomes include: A baseline SEO analysis of BinoBooks' existing online presence at the start of the project A report containing: a keyword analysis, SEO requirements, social media requirements; competitor SEO analysis; suggested content calendar schedule The aforementioned report should include a plan for implementation for BinoBooks' website, social media channels, and any other relevant sites Who you are: Someone who is eager to work in a that celebrates diversity Someone comfortable with ambiguity and adaptable to a fast-changing startup environment Experience or knowledge with SEO and social media analytics Experience or knowledge of Google Analytics is considered an asset Flexible schedule for meetings on weekdays Ability to collaborate, meet deadlines, and manage time wisely Someone who is comfortable working on a remote team through using Slack and video conferencing software, like Zoom Who we are: BinoBooks is a female-founded Canadian startup, that creates personalized e-storybooks for parents and their children. We create stories that act as conversation starters on complex, but important, topics like, COVID-19, body image, and more. We are a young, vibrant team of recent graduates and current students looking to reinvent reading. Through book personalization, we aim to represent all children in their readings and help them better understand the world around them. Check us out here and on social media @hellobinobooks! Don’t feel like you check all the boxes, but you’re still eager to apply? Please apply.