Brand Visuals Development for Route 413

Route 413 Media Marketing is seeking to enhance its brand presence across various platforms by developing cohesive and compelling visual elements. The project aims to create a set of brand visuals that can be utilized for social media, website, and print materials. These visuals should reflect the company's identity and appeal to its target audience, ensuring consistency and recognition across all mediums. The project will provide learners with the opportunity to apply their design skills and knowledge of branding strategies to create impactful visual content. By focusing on a unified theme, the project will help Route 413 strengthen its brand image and communication.

Short Video Production

We want to create online marketing material through simple and short videos. We need to create content that is easily understood to anyone who watches the video and hasn't heard of our company. Looking to create 1-3 short videos. Examples videos made as ideas for direction. (https://drive.google.com/drive/folders/1CUDDyIT4CKng7ArweyGxYFOjhAN5658H?usp=sharing) Project description: 1. Create the workflow for the video(s). 2. Develop simple and effective messages to be displayed on the screen. 3. Film and create the video. 4. Post production edits. 5. Final review before publishing.

Marketing & Sales

Overview To market, gather leads and increase monthly revenue for on an online registration platform called Kamper. Kamper is an online registration platform that offers camps a centralized database to control their customers accounts, registrations, donations, bookings and much more. Responsibilities Developing strategies and tactics to obtain new leads Deploying successful marketing campaigns from ideation to execution Work to increase monthly revenue Build new relationships with potential customers Track and report performance of marketing campaigns and give insights on how to further increase our conversion rate Produce engaging content for our website that attracts targeted users Help build a strong, positive and consistent brand

Website Development (Landing Page Creating)

Positions available: 2-3 (teams or individually) We would like multiple single-page landing pages for our organization. The landing pages must be clean, simple and user-friendly design. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning website.