Spriggli - Testing & Communication - Venture for Canada Intrapreneurship Project

PROJECT DESCRIPTION: Spriggli helps to build meaningful community engagement through our online booking system connecting event organizers, venues, and service providers in the community. Spriggli also allows for guests to RSVP or for tickets to be sold. The entire system allows for each user to define their terms, conditions, cancellations policies, list their availability, and accept bookings with guaranteed payment for the services to be provided, as Spriggli collects payment up front on behalf of the parties – acting as the agent of trust between them. Listing with and using Spriggli is free, we collect a 5% service fee from users only when a fee-for-service booking is made. So that means all free and volunteer services, events and venues listings can use the listing and booking system for free. Launching this August after three years of conceptual and online development, Spriggli will start by building a small and robust base of users, then focus on an organic growth strategy that will keep meaningful connections, community resilience and growth at its heart. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE up to 5 students TIME COMMITMENT PER STUDENT: 70 hours KEY PROJECT ACTIVITIES: In this internship, I am looking for a flexible team to set Spriggli up with design ideas (including UIX), implementation, user training documentation and marketing strategies as we get the beta version fully tested and proven operational. These work areas are flexible and will be discussed and tailored in support of student strengths and capabilities. 1. Beta Test : Students are expected to create Spriggli accounts and go through the process of setting themselves as users. They will document this process (for use in creation of FAQ’s, and instructions) and log any errors they encounter, and ideas that come up. Students will also take notes to help shape the design and layout of Spriggli. The beta test will shape the priorities of the remaining items. 2. Training communications for users – user friendly instructions – from a let’s get started, to detailed overview, and FAQ’s. 3. Test event – As a part of the teams efforts, each user will be expected to run an event through Spriggli. Details and parameters to be discussed and agreed upon prior to running the event. Feedback will be collected based on template the Intraprenuers come up with. ROLES/RESPONSIBILITIES: Timelines and specific deliverables will be determined by the team within the scope of the project areas outlined above. Each task area will be defined in more detail with the team and coached for successful interactions, meeting processes, action logs, and accountability. Each of these areas will require the students unique approaches and insights, with a project lead/co lead to be assigned to each task area based on team capabilities and experience. Each team member will have a chance to lead a project area. Mentorship will be provided along the way with both group learning opportunities and one on one feedback. Students will use a variety of collaborative tools to help them with team time, and in support of individual and group work PROJECT MENTOR NAME: Trish Moroto - Founder

YBB Connect - Marketing, Media & Design

Overview We are hoping to successfully tackle our 2022 marketing and communication strategy through this innovative project. The project will be supporting the strategy by having the project team deliver valuable communication content, external-facing documents and other visual collateral. A primary milestone will be developing a social media calendar that is a valuable vehicle to drive our marketing strategy into the market to support brand voice and sales initiatives. We see this project requiring students in Marketing, Design and Media. Marketing Project Description and objectives: Assist with development of brand strategy and brand voice to support sales initiatives Working alongside the Media and Design students, give the approved brand strategy legs through our primary sales platforms, instagram and our website . Drafting a strategy for linkedIn, Twitter, and Facebook based on current trends Drafting a strategy for use of paid media advertising based on current trends Marketing procurement research including Canada Wide & Corporate expansion Type of tasks the students will complete: Working alongside the Media student to develop a corporate division newsletter template that has our brand strategy top of mind Assisting with content development brainstorming alongside the Media student Review drafted social media posts to ensure the approved brand strategy is top of mind What are the deliverables?: Drafting marketing strategy to reach our new corporate customer. Drafting a social media marketing strategy that includes our biggest sales driver instagram, but also our prospective sales driver LinkedIn. Alongside the Media and Design students, bring the approved marketing strategy to market through our website, social media and newsletter platforms. Develop a list of actionable tasks to support the marketing strategy that our organization can turn to as we march forward with the marketing strategy after the completion of the project. What are the deadlines or milestones?: Develop marketing strategies and draft actionable tasks to bring that strategy to market. Begin the process of bringing the strategy to market alongside the Media and Design students and project lead. Media Project Description and objectives: Assist in content development of our social media ( primarily instagram ) calendar for the coming months. Scheduling posts into our scheduling platform, Planoly. Interview, curate, and create blog articles featuring community members and brand partners ( Mad Love Mondays and Tipsy Tuesdays ) Type of tasks the students will complete: Assisting with content development including: social media posts, and blog posts Copywriting Scheduling posts into our scheduling platform. Design Project Description and objectives: Create templates for slide decks, a newsletter template, letterheads, and other external-facing documents. YBB CONNECT branding for corporate division Working alongside the other students focused on marketing and media to develop necessary design work in support of meeting organization’s project deadlines/milestones. Design work will include social media graphics for our social media calendar scheduling platform, Planoly. Design work will be created using our Canva and Mailchimp platforms. Type of tasks the students will complete: Developing visuals for our company brand (corporate and main division) Basic graphic design work Working together with students working in the marketing and media realm of our project and our organization. Using our designing platforms such as Canva and organizing your final work onto our Google Drive. What are the deliverables?: Create templates for slide decks, letterheads, and other external-facing documents. YBB CONNECT branding for our corporate division Working alongside the other students focused on marketing and media to develop necessary design work in support of meeting organization’s project deadlines/milestones. Creation of visual collateral requested by the organization and other students involved in our project.