Business Strategy Development

Our team has noticed that our product development and operational processes are not as efficient as they have the potential to be. We want to simplify these processes to make them more “lean” in order to make them less costly and more adaptable to customer feedback at a fast pace. In this project, students will focus on evaluating our operations and identifying internal issues that are causing processes to be too timely or costly. Mapping out operational processes using Business Process Model Notation and notation (BPMN), and evaluating each step and the resources it consumes. Identifying bottlenecks in our operational processes. Researching solutions to each unique problem identified in the mapping process. Creating a proposal with recommendations for improvements and an implementation plan for how we would incorporate the solutions. Creating a second BPMN model of operational processes with the proposed solution(s).

Business Development Goal: Streamlining Operational Processes for Efficiency and Adaptability

At Vultra Visions, we recognize the critical importance of optimizing our product development and operational processes to maximize efficiency and adaptability. Our goal is to simplify these processes, making them more "lean" to reduce costs and enhance responsiveness to customer feedback. To achieve this, we are launching a comprehensive project aimed at evaluating our operations, identifying inefficiencies, and implementing targeted solutions. Project Objectives: Mapping Operational Processes: Utilize Business Process Model Notation (BPMN) to visually map out our current operational processes. Evaluate each step and the resources it consumes to identify areas of inefficiency. Identifying Bottlenecks: Analyze the mapped processes to pinpoint bottlenecks and areas where delays or inefficiencies occur. Researching Solutions: Conduct thorough research to identify potential solutions to the unique problems identified during the mapping process. Explore best practices and innovative approaches to streamline operations and improve efficiency. Proposal Development: Develop a comprehensive proposal outlining recommendations for improvements based on the identified issues. Include an implementation plan detailing how each solution will be incorporated into our operational processes. Implementing Solutions: Execute the proposed improvements in a phased approach, ensuring minimal disruption to ongoing operations. Collaborate with relevant stakeholders to facilitate smooth implementation and adoption of the proposed changes. Creating Revised BPMN Model: Develop a second BPMN model of our operational processes, incorporating the proposed solutions. Ensure that the revised model reflects the optimized and streamlined nature of the updated processes. Expected Outcomes: Increased efficiency and productivity in product development and operational activities. Reduced costs associated with time-consuming or redundant processes. Enhanced adaptability to customer feedback, allowing for quicker iterations and improvements. Improved overall performance and competitiveness in the market. By embarking on this initiative, we aim to elevate Vultra Visions to new heights of operational excellence, positioning us as a leader in our industry and driving sustainable growth and success for years to come.

Analyzing Sales Trends

We believe we have a good handle on our customer but we are lacking some knowledge into the acquisition of our customers. It is important for us to go back to the data we have on our sales process to determine key trends and patterns that will help us make informed decisions for the future of our business. Some areas that we hope to analyze include, but are not limited to, sales cycle length, average sale price, average ROI/customer, buying behaviours, etc.

Digital Marketing

Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.