Digital Content Creation
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We are looking for individuals with creative and unique perspectives to work on strategies to create a larger online presence for Bridal Couture To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.
Event Management
For this Project we are looking for individuals to organize an event to promote our new Spring line. Students will have to create a timeline and map out logistics in order to successfully plan the event. We are looking for creative individuals with an interest in Fashion, Marketing or Logistics. Students will create a timeline for the event to showcase all the activities for the day of the event. They will then create a marketing campaign to advertise the event, this will include social media content as well curating emails to be sent to our email distribution lists. Lastly, students will connect with local vendors to see if they would like to participate in our event. On The Job Requirements: Students will be creating timelines and organizing the logistics Creating a marketing campaign Connecting with consumers and local vendors If you're interested in Event Management we'd love to hear from you!
User Experience Design
eHacks Events is a non-profit dedicated to providing interdisciplinary learning experiences to post-secondary students across the country. To facilitate this mission, we run competitions and events with workshops, networking, and mentorship to help students collaborate in cross-functional teams and build new skillsets. Many of these events, like our flagship event, is free for students to attend. To ensure we focus our resources on the students who would benefit most, we require students to fill out an application to attend. We would like to improve our website to collect these applications, manage user accounts, and inform applicants of their admission decisions. Our current website is built in Node.JS, Express, React, and MongoDB (aka the MERN stack), and we would like to build these new functionalities using the same technologies. Students working on this project can expect to learn the following: Use Figma to develop a responsive website Create a cohesive design strategy to match eHacks' brand Work collaboratively with developers and product owners to adapt design as needed
Blog Creation
For the scope of this project, the student will be tasked with launching our new Blog section on our website. This will encompass designing the layout, style, and focus for our blog. The student will also create some blogs to start and launch the new section. Within this project students will be able to utilize their design thinking skills. To accomplish this, we expect the student(s) will: Design the blog layout and create the theme and style Write blog posts for the launch of our blog strategically decide on the focus for our blogs If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.
Marketing Strategy
We want students to help us develop a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. After recently undergoing rebranding, we are looking for strategies to enhance our presence within the industry. The student will build a marketing strategy plan encompassing how we can reach a larger target. They will also be creating advertising mock-ups and ideas utilizing their graphic design skills The main questions we’d like students to help us answer are the following: How should we promote our company? What channels should we utilize? What budget is appropriate for advertising? What messaging should we use? Deliverable: Create a 2 month marketing strategy plan Create mock advertising posters and campaigns Propose different channel uses to promote our brand
Strategic Vision: What do we do now?
eHacks is a non-profit with the mission of providing interdisciplinary learning experiences that empower students to solve pressing social issues through technical innovation. Over the past three years, eHacks has focused on running hackathon-style events based out of Western University. We've invited over 520 students to build over 100 projects, learn from 30 workshops, and connect with industry professionals at top firms (e.g. EY, IBM, RBC, ALPHASHINE, and more). After three years, despite our success, our team has begun to wonder if we are doing the right thing. Hackathons are a crowded market, and with the growth of well-organized virtual hackathons, the barriers to entry have decreased sharply. This project is a call for a new direction. Your job will be to determine if hackathons are still the best route for us, and if not, what we should offer to best act on our core mission. While we are a non-profit, we do spend money. Figuring out how to do the most with our money is critical.
On-Campus Marketing Plan
eHacks needs two types of marketing over the next few months: 1) Recruitment marketing, focused on recruiting volunteers to execute on our new operational aspirations. 2) General marketing, focused on recruiting student volunteers to participating in our new operations. Your role is to select one of these marketing goals and build a marketing plan to achieve it. This includes the price of our offerings (i.e. how much we pay our employees, how much we charge for events), places our products/services can be found, the unique value proposition of the services we offer, and how they should be promoted.
External Partnership Creation
In this project, students will work to achieve eHacks mission through partnerships with other non-profit institutions or other social enterprises.
On-Campus Marketing Plan
Much of eHacks' operations on campus is run by campus ambassadors and student volunteers. The goal for this project will be to create marketing materials and a marketing plan to recruit the next team of superstars that will run eHacks at our partner universities. The marketing plan can be for one school, many of them, or all of them!
Online Course Curriculum Development
The goal for this project will be to outline a set of key concepts and learnings, of the students' choosing, that will ultimately comprise an immersive online experience for students to explore technology, innovation, and business. The end product of the students' work will be a script which can be transformed into an online course with the assistance of voice actors and our team of programmers.
Web Design
eHacks' website has not been updated in over a year, and reflects our previous mission of exclusively running events at Western University. As the organzation expands and our mission evolves to focus on broader issues, like technical education and career readiness, our website will need to grow and expand as well. The objective of this project will be to bring us one step closer to a finalized design for our next version of the eHacks website. The activities required to accomplish this "next step" will be based on where our team is at on the design, but may include updated graphics, user experience studies, writing cover for the website, and/or assisting us hone our strategy and determine the best primary foci for the website.