Jennifer Barr
Jennifer Barr
Professor of Business Studies, Marketing
(1)
3
Stockton University
Stockton University
Galloway, New Jersey, United States

Managing Technological Change

BSNS 5349

Feb 16, 2021 - Apr 29, 2021

The transformation of the product management function due to the evolution and intersection of technology, innovation, strategy and business processes applies to all contemporary organizations. Product managers are expected to have a deep understanding of business fundamentals, market forces and the role of technology in shaping market leadership, creating successful products/services and delivering exceptional customer experiences. Information systems and its subparts—technology, organizations and people—are vital to advancing organizations both internally and externally. In particular, the role and importance of modern information technology in reshaping the business landscape during the last several decades cannot be overstated and will be explored at length.

Matches 4
Category Market research + 2
Closed
Stockton University
Stockton University
Galloway, New Jersey, United States

Strategic Marketing (R)

MKTG 4470-Thursday

Feb 18, 2021 - May 1, 2021

This capstone marketing course will include a detailed examination of the marketing of products and services from a strategic viewpoint with an emphasis on the paradigm shift that has occurred due to Covid-19. Students apply material learned from prior marketing, managerial, economic, financial, and quantitative coursework to client projects. Further, students will analyze the marketing variables inherent in today’s rapidly changing environments, especially as they relate to crisis management and companies retooling, and be required to make business and marketing decisions accordingly.

Matches 5
Category Communications + 2
Closed
Stockton University
Stockton University
Galloway, New Jersey, United States

Strategic Marketing (T)

MKTG 4470-Tuesday

Feb 16, 2021 - Apr 29, 2021

This capstone marketing course will include a detailed examination of the marketing of products and services from a strategic viewpoint with an emphasis on the paradigm shift that has occurred due to Covid-19. Students apply material learned from prior marketing, managerial, economic, financial, and quantitative coursework to client projects. Further, students will analyze the marketing variables inherent in today’s rapidly changing environments, especially as they relate to crisis management and companies retooling, and be required to make business and marketing decisions accordingly.

Matches 4
Category Communications + 2
Closed