Market Expansion Strategy for Taktik Airsoft

Regroupement Taktik Inc. seeks to expand its Taktik Airsoft division into both Canadian and international markets. The primary goal is to identify the most effective channels and parameters that will lead to a successful increase in sales. This project will involve market research to understand the competitive landscape, consumer preferences, and potential barriers to entry in new markets. The team will also analyze various sales channels, including online platforms, retail partnerships, and direct sales strategies. By applying their classroom knowledge in marketing, international business, and sales strategy, learners will develop a comprehensive plan that outlines the steps necessary for Taktik Airsoft to achieve its expansion goals.