Capilano University
Capilano University
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sandaru koralage
Learner
(1)
5
Location
Vancouver, British Columbia, Canada
Portals
Categories
Communications Market expansion Market research Product management Product or service launch

Skills

Competitive analysis 1 Consumer behaviour 1 Data analysis 1 Data visualization 1 Marketing strategies 1 Market research 1 Persona development 1 Project management 1 Segmentation analysis 1 Strategic communication 1

Latest feedback

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Michael Navarro
Michael Navarro
He / Him
Chief Executive Officer | TiriVelo Inc.
June 21, 2025
Team feedback
Market research Data analysis Segmentation analysis Persona development Competitive analysis Marketing strategies Consumer behaviour Strategic communication Data visualization Project management
Working with this team was a truly positive experience. Despite a tight turnaround, Ana, Isabella, Melika, and Sandaru delivered a comprehensive and well-researched market expansion report that demonstrated professionalism, strategic thinking, and a solid grasp of industry dynamics. Their insights into pricing models, provincial regulations, and consumer trust-building strategies were well-articulated and actionable. I appreciated the clarity of their writing and their ability to synthesize complex data into a cohesive plan for growth. Great work from a focused and capable team!
University Canada West
Capstone Project Class 2 : Strategic Business Solutions
University Canada West
TiriVelo Pet Care Inc.
Market Research & Segmentation Project Plan for TiriVelo Pet Care Services Inc.
TiriVelo Pet Care Inc.

Achievements

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Community Builder
Issued by Riipen
The Community Builder achievement is awarded to learners who provided feedback to project partners at the conclusion of their project, helping to create a better experiential learning ecosystem for all participants.
Jun 21, 2025
Work-Integrated Learner
Issued by Riipen
The Work-Integrated Learner achievement is awarded to learners who applied their skills to a real-world problem by completing a project for an external partner. These learners provided real benefit to businesses while developing experience.
Jun 21, 2025
Emerging Marketer
Issued by Riipen
The Emerging Marketer achievement is awarded to learners who have completed two or more more projects in Marketing, demonstrating a commitment to growing and applying their skills in this area.
May 12, 2025

Recent projects

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TiriVelo Pet Care Inc.
TiriVelo Pet Care Inc.
Etobicoke, Ontario, Canada

Market Research & Segmentation Project Plan for TiriVelo Pet Care Services Inc.

TiriVelo Pet Care Inc. aims to enhance its market positioning and customer engagement strategies within the pet care industry. This project involves conducting comprehensive market research and segmentation analysis to identify key customer personas and target demographics. By analyzing industry trends, competitive insights, and behavioral data, the project will develop data-driven marketing strategies to optimize brand awareness, targeting, and user acquisition. The team will conduct a competitive analysis and leverage consumer insights to refine TiriVelo’s marketing approach. This internship provides learners with the opportunity to apply their classroom knowledge in market research and strategic development to a real-world business setting. The tasks are structured to be completed within 80 hours by a team of marketing students.

Matches 3
Category Market research + 3
Closed