Website Development

Positions available: One team of three students. A team lead will handle all communications with the employer We would like to update one of our website. We would like for it to be built on Wordpress platform, the site already exist as HTML. We would like to work with students to develop a new Wordpress theme (description bellow). Students should be prepared to: Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning Theme (description bellow). Provide training on updating and maintaining the site. What is a Theme? A WordPress theme changes the design of your website, often including its layout. Changing your theme changes how your site looks on the front-end, i.e. what a visitor sees when they browse to your site on the web. What can themes do? Themes take the content and data stored by WordPress and display it in the browser. When you create a WordPress theme, you decide how that content looks and is displayed. There are many options available to you when building your theme. For example: Your theme can have different layouts, such as static or responsive, using one column or two. Your theme can display content anywhere you want it to be displayed. Your theme can specify which devices or actions make your content visible. Your theme can customize its typography and design elements using CSS. Other design elements like images and videos can be included anywhere in your theme.

Website Design for Language of Movement

Positions available: one team of three students The challenge I have is that my current Wordpress site no longer allows me to edit/make content changes, and does not have e-commerce integration. I am looking for students to adapt or replace my website. The goal for the project is a functioning website that: Will allow content to be added with ease Allows people to register and pay for classes via Paypal Has an integrated schedule/calendar for classes/events. This needs to include courses that run on non-consecutive days. Brain Gym Canada has a plugin on their site that does this beautifully. The project needs to include clear instructions on how to maintain the site and update content. Language of Movement will provide content (text, images and video).

New Website Development

Positions available: 2-4 We would like a new website for our organization. We aren’t sure which platform we would like for it to be built on, but we have an idea of what we would like it to do. We would like to work with students to develop a new website for us. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. Create a design proposal including mock-ups, budget, and timeline. Build a fully-functioning website. Provide training on updating and maintaining the site. Details: -Our current website has an older design. We want something more eye-catching especially for our target market. Therefore, some research will be required on the dry food commodity trading market. We can also provide a list of competitor's website design. -Sephinafoods.com is our current website. It is missing basic SEO. We also have done a bit of research using SEMRush to see what key words our competitors use. We will need the students to help out with this as well. -We have access to Storyblocks and a folder of royalty free images related to our industry. -Preferred: a team of 2-4 students working together to create the perfect new website.

Bluethumb Technologies - Market Research - Smartphone Loyalty Program

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Bluethumb Technologies is a socially innovative financial technologies firm that specializes in developing innovative technological solutions for retailers, non profits, smartphone users, governments and financial institutions. The company is currently seeking passionate, innovative and socially consious students to conduct market research for the company's first product "The Blueprint Loyalty Program"( Blueprint Lives Here ) which enables retailers to attract and retain new customers while directly targeting poverty within their local communities. Students will also be required to share responsibilities of building our social media accounts on Facebook, twitter, Instagram and LinkedIn. Students will be required to sign an NDA and We will only accept students who currently reside in Canada for this project. We will provide questions to ask for some of the areas of research and will ask you to possibly add and come up with more questions to ask. The students will be required to preform market research interviews in the following areas: 1. Retailer sector, particularly Small and medium sized businesses. 25- 50 Retailer Interviews with the business owner(s) 2. Non profits and charities. 25 - 50 Non Profit and charity Interviews 3. Smartphone users, particularly students, but also other users outside of the student market. Looking for between 50-150 interviews) 4. Post Secondary institutions in Canada that have their own student payment networks (IE: enables students to pay with their student card for purchases) We would like to see between 10-30 interviews done with the managers of these payment systems on campus. **exclude Dalhousie University, we are already in touch with them.** 5. Financial institutions (particularly credit unions). 10-15 interviews with a person in a management position, preferable the CEO or a person close to them. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? The project will accommodate 5 students TIME COMMITMENT PER STUDENT The time commitment per student is 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Choose an area of interest, contact individuals in that industry to set up a video-recorded interview via zoom or another platform. Work with your student colleagues to identify product-market fit and identify gaps that need to be filled Work with your student colleagues to identify trends in interviews Work together to build our social media accounts IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Experience doing market research and customer interviews is an asset but not required. Preferred majors would be marketing or entrepreneurship majors, but these are not required to apply. Students will be required to meet with the mentor once per week on a day that works for all students. Students will be required to report any activities they have done over the week and any setbacks they have encountered. Report anything interesting you found while conducting your interviews. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Recorded Interviews for each sector Put findings in a report for each sector and identify trends, product-market fit, and gaps that need to be filled. Gain between 500 and 1000 new followers across all social media accounts PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Fergus Dearden CEO of Bluethumb Technologies.

Manchester Rose - Multifaceted Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Manchester Rose is a family-owned and operated startup company. Our overarching passion is advocacy and assistance for our aging population, providing choice, independence and respect. We began as a home care company with the goal of focusing on palliative and hospice care, in the midst of a pandemic. As a private, for-profit company, we have continued to struggle to gain customers in the community in a publicly funded healthcare world. We know that there are many people who are in need of our services, and believe that we truly can do this better than many current companies out there; our clients have told us so. But, we need to reach them! Our company has done well though, having pivoted a couple of times in our year of existence, offering contingency staffing during the 2nd and 3rd waves of COVID, even still now. This has proven to be both lucrative and rewarding. We are involved in a new project now, a concierge/a-la-carte service to independent seniors in their apartments/homes. As a company, we also have multiple other ideas and strategies to make ourselves successful with the goal of using that success to circle back around and provide the type of palliative and hospice care to Canadians that we originally built our dream upon. We are federally incorporated and registered here in Alberta and one day hope that Manchester Rose will be THE company to reach out to when aging in place and peaceful transitions are the goal. With multiple pivots and new ideas, our marketing and sales are somewhat blurred and we need assistance to get things back into focus. We require plans and strategies to reach our population, while also considering who can and will pay for our services. As a family company, focused on senior care, we do ultimately want to reach all seniors regardless of station in life, or ability to pay. However, that is something that we financially have to aspire to and will take some time, and is also something that we plan to continue to work with politicians and other key people to facilitate through policy and funding changes. This project will require a diverse team of people working towards a collaborative goal, helping us to focus our marketing and sales outreach to better inform and excite our potential clientele in the community. We look forward to working along with the team, sharing ideas, learning from you while also sharing some of the ups and downs of the entrepreneurial world. The family atmosphere at Manchester Rose cannot be beat! We care about our clients and employees holistically and appreciate open and honest communication as well as diverse and innovative ideas. We have already hired multiple new graduates in the health sciences to work with patients and facilities and cannot wait to work with a team of up and coming movers and shakers in the business world KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Market Research, Marketing and Sales Plan and Implementation, Multimodal Media Content Creation IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Market Researcher/Analyst, Print and Media Marketer, Social Media Content Writer and Marketer, Podcast Content Writer, Sales Strategist FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Detailed analysis of potential clientele for multifaceted service offerings and plan to market to them Ready to implement, affordable marketing and sales plan to incorporate all modes of media (print, broadcast, social, etc.)

Bluethumb Technologies - Social Media Marketing

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Bluethumb Technologies is socially innovative financial technologies start up that specializes in technological solutions to todays social problems. Our first product aims at allowing retailers to attract and retain new customers while directly targeting poverty in our communities. We are looking for 2 -3 eager social media Rockstar's to help us build our social media platforms and bring awareness to now only our product, but the issues that everyday people in our community face. Please see www.blueprintliveshere.ca for more information about the product. We expect each student to work 70 hours over the course the seven weeks you will be with us. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Build our social media platforms on facebook, instagrapm, twitter and linkedin. Create posts on the platforms at least twice per week that will drive traffic and create more followers Find groups of people to invite to follow our pages on each platform. Build all platforms by at least 500 - 1000 followers. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Marketing background and social media experience are assets but not required. Be willing to learn! Attend short weekly meetings on a day that works for all of us. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Increased social media activity on all above-mentioned platforms add at least 500 to 1000 more users on each social media platform over the 7 weeks. Copies of material created for the social media posts.

Website Redesign

Wild Encounters Ltd. is looking to have a skilled individual, or team, redesign our website and develop a cost-effect SEO marketing strategy to maximize brand exposure. The primary focus for the student(s) will be: Website Redesign - Evaluate our existing website, propose redesign option(s), and work with us to enhance our website to make it more contemporary, navigable, informative, professional and SEO friendly.

Cheese Maker - Market Expansion Research In the UK

PROJECT DESCRIPTION: We are ready to take our business to the next level. Presently we only exist in two markets but it’s time to grow! Our company requires some assistance in assessing our customer landscape, competition, relevancy, and plausibility outside of our current markets, Canada and the USA. We want to learn more about customer’s expectations and behaviors in the UK. It is important for us to stay up to date on industry standards to ensure that we research new locations fully and completely before choosing to enter. We have some ideas of where we would like to go in the UK, but we need to make sure that we consider all available options before making a decision. If we feel it is a Go, our goal would be to set up a distribution hub (contract a fulfillment center) that we would ship our products to for distribution across the UK with our ecommerce Shopify site as the cart. KEY PROJECT ACTIVITES: Our specific need is an outline of our Cheese Making Kit's expansion opportunities through location analysis. This report should include answers to the following questions: Most of our Cheese-Making kits (four of our current five) require a high quality milk to be purchased along with our Kit. 4L of Milk for every batch you make. The definition of high quality for us means less processed. Raw milk is the best, non-homogenized whole milk is next best, and homogenized whole milk is third best. All of these are fresh milks. Ultra-high temperature , or UHT, milk is ultra-pasteurized milk and will not work for making cheese. Similarly, milk that has been processed more, like ultrafiltration, additives in the milk, and skimming the milk all contribute to changing the milks properties and making it less viable for cheese making. Considering this information, does the UK sell Fresh milk that is viable for Cheese-Making? Is there interest in Cheese Making? Is there a relatively well sized DIY community or interest in cooking at home? Would enough people be interested in buying our kits for themselves or as gift for a fellow UK member to make our product viable? What are the legalities of getting our product into the UK? We are somewhat considered a food item, but most of our kit is shelf stable and cheese-making equipment and supplies. Looking at what comes in our kits, what are the legal protocol or requirements for crossing the border into the UK? What is involved in adhering to tax laws when selling an ecommerce product in the UK? If our products are manufactured in Canada and then shipped to the UK, are we part of the free trade agreement with the UK? Does the UK have fulfillment centers that can accommodate our product? The culture packets in 3/5 of our kits need freezer storage. It is a very small amount of space. Our Canadian and US fulfillment centers just have a small chest freezer next to our inventory. Would a center in the UK work with us on this? FINAL DELIVERABLE: We are looking for a complete report that fully answers these questions, with each of these questions having their own section of the report. We have attached relevant source material for better understanding our products and business. This report should be easy to follow, and clearly layout the pros and cons of the goal of expanding to the UK market. If you require more detail about this assignment or more background, data, or direction, please email us at info@cheesemaker.ca or call Jeremy at 778-996-4336.

Raising Awareness of Underemployment of BIPOC Women in the Construction Industry

PROJECT DESCRIPTION: PlanIt! Efficiency solutions is looking for a team to help us raise awareness, market and commercialize our disruptive solar blind technology. Our innovative blinds are not like the commercial blinds currently available in the marketplace. With our blinds, there is no trade off between visibility and UV protect or heat penetration. You get optimal visibility (90%) and optimal UV protection (92-95%) all year round. These blind are eco-friendly, easy to clean and maintain and reduce heating and cooling costs by approximately 40% which cuts done on annual emissions. We want to promote these benefits to small business, property owners and potential partners and installers. We need you to help us implement a creative marketing strategy to accomplish this. KEY PROJECT ACTIVITES: Creating a marketing strategy and marketing plan.. Elevating our digital and social media presence Developing and implementing a social media calendar Lead generation Client engagement Attracting and recruiting potential installers from the BIPOC community Developing a training and job shadowing program for female installers from the BIPOC community Developing a participant training manual IDEAL ROLES & RESPONSIBILITIES: We’re excited to work with students who can help us not only brainstorm but also execute a strategy that helps us achieve the following: Attract and engage new clients Attract and train new installers from the BIPOC community FINAL DELIVERABLES: Participant training manual Social Media Calendar Marketing Strategy/Plan

Women in Leadership

This project is related to International Women's Day - its purpose is to grow the attendance at an online program that enhances women 1. Source women and companies with women in leadership roles to participate or even to sponsor attendance 2. An opportunity for women to participate and learn ways to enhance their own skills and growth 3. Research in various Social Media formats to find women throughout the world that may find this valuable 4. Create a list of their contact information 5. Create an inviation to send to them 6. Follow up with those who do not respond.

Diversity, Equity & Inclusion (DEI) Career Posting

DEI Career Posting: this individual scans for open DEI positions across the internet, and categorizes the positions by industry, location and by level. This individual must also confirm that each position is an active and open position, along with culling old and closed positions posted. This is on-going internship with weekly updates required. Specific intern actions: 1. Intern will login on a weekly basis to the inclusion allies coalition careers page. 2. Intern will search for diversity, equity, and inclusion open job announcements for collection and curation into the inclusion allies coalition career page. 3. Intern will review existing job postings and remove expired job announcements 4. Intern duties will end on 31 March 2022.

Level UP: Social Media Project for Non-Profit

Project Summary To develop social media content to build followers, engages supporters and helps us achieve organizational growth goals. Project Scope Create social media around the 4 pillars of our mission - Awareness, Education, Research and Support as well as increase donations. Project Objectives Analyze the presence of the organization on various social media (Facebook @CCHAforlife; Twitter @cchaforlife; Instagram @cchaforlife ) Help define our target audience and what type of content best performs/ on which platform Create a social media strategy for each SM channel that includes content calendar (cause/awareness days) to boost engagement, increase followers and increase donations Build a bank of evergreen social media content Determine weekly and monthly goals; what is the ideal number of posts per day/week Goal: Increase engagement, value added content and increase donations through social media campaigns and content.

Marketing for Product Hunt launch for our new product - Level Up

We're looking for students to help us launch a new product. Our new product can be found on our "secret" landing page: https://boozang.com/beta/ This will include: Create the product hunt pre-launch page Social media campaigns leading up to the launch, featuring video content we co-create Participate in launch event Post-launch social media, and conclusion + lessons learned Our main social media platforms/content will be LinkedIn, Twitter, Youtube, Product hunt, Reddit, HackerNews

Market Research

We want to get a better understanding of company cultures & characteristics. This project will involve individuals researching the top companies (Fortune 500) regarding their workplace culture, climate, organizational structure, branding & ecosystem, and key elements that define them as a top company. The research assignment will include: Target Group: Fortune 500 (various industries) Keywords (values) associated with each company relevant to the workplace culture, climate, etc. Allocate companies into categories based on their similarities of values Provide suggestion of how many categories these companies should be assigned Main Objective: Understanding workplace culture, climate, etc using researched data from the market

Lead Generation - Acquiring New Clients

We are looking for students who could help us with lead generation by acquiring new clients. In order to find the right candidates, students would have to conduct research and understand our target segment. To acquire new clients, students would have to use different types of tools and skills such as email marketing, social media marketing and SEO.

Market Research on The Industrial Transition to Electric Power

Are you interested in the movement from fossil fuels to electrification? It's happening with consumer electric vehicles at a very fast rate and the rest of the industries are not far behind. We are looking to work with a student/group of students to develop a report on electrification trends/history across industries: construction, material handling, e-mobility, robotics, recreational machines, agriculture, etc. We are open to feedback about areas of focus, as we would like our assigned person or team to perform a comprehensive analysis of these areas. The final output will be a professional report that can be used for lead generation activities for one of our clients who is a multinational company.